“In this column, we ask a pod person about the ‘casts that mean a lot to them. This issue, it’s Lydia Laws, founder at music, eco and lifestyle PR agency, LLPR, and presenter of Lifting The Lyd, a podcast where she chats to inspiring people who follow their passions.”

“Welcome to this International women’s day special in which I highlight and celebrate some of the wonderful things women in music have worked on or taken part in this year, with two of my favourite girls ─ Lydia Laws, founder of Lydia Laws PR and Roberta Hickey, founder of the women in dance music platform, Little Pink Book.

Besides talking about personal projects and experiences as women in music, we also talk about some of the other initiatives and communities and women that are constantly inspiring us.”

“I had the best time picking 3 of my favourite tracks for John Power on Select Radio. I love an opportunity to rave about music & reminisce on packed sweaty nights raving in Cosmic Ballroom in NCL. These tracks will remain in my Top 10 always.”

Feature starting at 31:26

Lydia’s 3 From 1 selection:

• Scuba - Adrenalin
• Maceo Plex - Can’t Leave You
• Dusky - Skin Deep

“This episode of Belta is in conversation with Lydia Laws.

Based in Whitley Bay in the North East, she’s a music publicist and is founder of the immensely successful Lydia Laws PR, having with clients such as Sasha and Last Night On Earth, BLOND:ISH, Trick label, and Virgin EMI records to name a few.

Catching up with Lydia following her return from Amsterdam Dance Event, we spoke about what her job actually entails, the beauty of doing your own thing and she took me on a rundown of her ideal night out in Newcastle. She also gave some incredibly interesting advice for DJs and producers who are trying to get themselves known in the industry.”

“PR is often a thankless job. Publicists act as the conduit between an artist, the public and media. They are more than just an email sender and receiver, but they also come up with marketing strategies, manage crises, build communities and deal with press requests. The job has evolved dramatically over the years from sending physical copies of music to physical magazine outlets, to dealing with streaming, social media and digital publications.

While Magnetic interacts with dozens of PR people every day, we decided to add a few more emails to the chain with a new Industry Insider featuring one of those in the inbox quite a bit. Lydia Laws is the founder / director of LLPR, an international boutique PR and communications agency specializing in her chief passions: music, lifestyle and environmental / charity initiatives. She founded LLPR in 2016.

Lydia Laws has worked with artists and labels including Sasha, BLOND:ISH, fabric, TSHA, Giorgia Angiuli, ANNA, Dusky and others. She also works with environmental initiatives like Fridays for Future youth groups, Bye Bye Plastic and more. She’s worked in music PR for 8 years, and prior to that was a music journalist, and has over a decade’s experience in the industry.

With the company’s 6-year anniversary on the horizon, we decided to chat with Laws about being a modern publicist, working on campaigns across music and social activism, moving from journalism to PR and much more.”

“Listen now to this week’s Podcast with Lydia Laws PR (LLPR) on all things PR, she is full of sound advice for emerging artists on how to connect with a PR company and what you need to provide before you reach out.

Lydia Laws is a Publicist & Eco-Activist she is also the founder and director of Lydia Laws PR (LLPR), est. 2016, an international boutique PR and communications agency specializing in her chief passions: music (mostly electronic), environmental / charity initiatives, and now increasingly also lifestyle brands.

LLPR has worked with an illustrious range of musical talent, including BLOND:ISH, Sasha, Warner Music, Spinnin’ Records, Lee Burridge, and brands and initiatives such as Climate Live, Bye Bye Plastic and Danielle Rattray. Before launching LLPR Lydia was Head of Digital at Neighbourhood PR, after a career in music journalism at Ibiza Spotlight and Pulse Radio, giving her seven years’ professional experience in PR & communications.”

“Lydia Laws is one of the leading minds in PR for Electronic Music. She’s worked for years with the biggest names and brands in the industry, including Sasha and BLOND:ISH to name a couple.

In this exclusive conversation with Beyond The Studio, we go deep into what you need to know about PR for Dance Music Producers, Artists & DJs, including:

• What PR actually is
• When you need (and don't need) PR
• How the industry has evolved in recent years

...and much more!”

“On this episode of Plugged Into we will be speaking with Lydia Laws on music PR and how you can do a bit of DIY for yourself as an artist.”

“Lydia talks to us about how she turned her passion for music into a viable career!

We talk about:

• How she never thought she could get a career in music and doing something she loved.
• Her non-profit involvement to remove single use plastic from the music industry by 2025.
• And how being a trained marine mammal paramedic isn’t a chat up line.

Lydia Laws (LLPR, Bye Bye Plastic, LIFTING THE LYD) is the founder and director of Lydia Laws PR, an international boutique PR and communications agency specialising in electronic music. With seven years’ experience in the music industry, she offers artists, labels, events and brands an elite personalised service pitching to worldwide print, online and broadcast media, and has spoken on several panels e.g. at ADE, DJ Growth Conference and Electronic Sound Summit sharing her experience and expertise.

A passionate environmental advocate, Lydia is a founding member of BLOND:ISH’s world-known Bye Bye Plastic foundation, handling the brand’s communications and partnerships.

She’s also founder / host of podcast LIFTING THE LYD, where she lifts the lid on creative, inspiring achievers who follow their passions, from DJs, authors, sports figures, scientists, eco warriors, business entrepreneurs and beyond.”

“Lydia Laws is the founder and director of Lydia Laws PR (LLPR), an international boutique PR and communications agency specialising in one of her chief passions, electronic music (and also increasingly, environmental and charity initiatives).

Four years on, LLPR works with artists, labels and event brands. Her current roster includes Sasha, BLOND:ISH, Elliot Adamson, Rocky Valente, Last Night On Earth and Squire, alongside exciting fresh talent.

She has also worked with artists such as Matador, Dusky, Lee Burridge, DeWalta, Art Department, ANNA, Henry Saiz and All Day I Dream. Labels she has worked with include Warner Music, Late Night Tales, Balance Music and Virgin EMI. Previously she was Head of Digital at Neighbourhood PR, after starting out in music journalism at Ibiza Spotlight and Pulse Radio.

Lydia has spoken on several panels e.g. at ADE and DJ Growth Conference, sharing her experience and expertise on careers in PR / the music industry, and speaking at ADE Green. A passionate environmental advocate, she is deeply interested in promoting and encouraging positive environmental change within the electronic music industry and beyond.

Today, she joins me on the Podcast to chat public relations for artists, PR in 2020 and her tips for up and coming artists to get you more coverage. Myself & Lydia are at Electronic Sound Summit in Liverpool from 28th-1st March. I’m also hosting a breakfast boost there, which is my breakfast mastermind round table.”

“Founder member of a global environmental movement in the music industry, managing world-famous artists, surfing ─ and maybe using her marine mammal paramedic qualification. All in a day’s work for Lydia...”

“On day 1 of Amsterdam Dance Event, we sat down with Dance Music Publicist Lydia Laws to dive into her musical world to understand her story, what PR actually is and to touch upon some nuggets on sustainability in the music industry. In the episode, she also offers some actionable advice on how you can improve your release campaigns with some tips on doing your own PR or helping your label’s publicist out.”

“Lydia Laws is the founder and director of Lydia Laws PR, an international boutique PR agency for artists, labels and event brands, specializing in electronic music.

Now in its third year, her current roster includes Sasha, BLOND:ISH, Matador, Andres Campo, Last Night On Earth, Rony Seikaly and Elliot Adamson, alongside exciting fresh talent, and has worked with artists such as Dusky, Lee Burridge, Art Department and All Day I Dream.

Lydia is deeply interested in promoting and encouraging positive environmental change within the electronic music industry and beyond, and is a key member of Bye Bye Plastic, a plastic-free initiative founded by BLOND:ISH.

In this episode we talk about environmental change within the electronic music industry, the key characteristics that every great publicist needs, finding the balance between a career and personal life, how DJs get magazine covers and more!”